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Privacy Policy

This Privacy Policy describes the types of personal information we collect, how we store, handle and use the information, with whom we share it, and the choices you can make about our collection, use and disclosure of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices. This Privacy Policy is incorporated in the Terms of Use and therefore governs your use of the Keeping Up With The Baby website and/or any services offered by Keeping Up With The Baby. By visiting the Keeping Up With The Baby website and/or utilizing any services offered by Keeping Up With The Baby you agree to and accept the then current practices and policies governing your use of the Keeping Up With The Baby website and/or utilizing any services offered by Keeping Up With The Baby. Further, by accepting this Privacy Policy, you consent to the manner of collection, handling, usage, disclosure and transfer of your personal information as set out in this Privacy Policy.

The phrase “personal information” refers to any information by which you or the device you are using to connect to the Internet can be identified.

Information We Collect

We may obtain personal information about you from various sources, including this website (this includes any information that you may provide (i) while registering as a member, (ii) engaging in transactions, (iii) searching products and/or services, etc.), mobile applications, when you call or email us or communicate with us through social media, or when you participate in chats, forums, opinion polls, surveys, bulletin boards, discussion boards or in events or other promotions.


  1. Your contact details; i.e., name, e-mail address, phone number, and billing address

  2. Your Website account username and password

  3. Your shipping information (including the shipping address and phone number) or shipping information of other people to whom purchases have been shipped at your request

  4. Demographic information (such as age, date of birth and gender)

  5. Information you provide by interacting with us through social media, including photographs

  6. Shopping behaviour and preferences, product searches conducted by you, record of previous orders and transaction information including product and service pricing details, date of purchase, and payment history

  7. Other details that you may submit to us or that may be included in the information provided to us by third parties (for e.g. updated delivery addresses provided by our carriers, etc.)

  8. Information from optional online surveys posted by Keeping Up With The Baby on the Website or on third-party sites

  9. Cookies to enhance your shopping experience. Cookies are small files of data stored on your computer which enable us to know your preferences and customize the Website as per your preferences to offer you a more personalized experience. You can at any point set your computer browser to notify you when you are sent a cookie, and you can decide whether or not to accept it.

  10. Your session log information on the Website such as navigation details within the Website, IP address, browser type, browser language, operating system, and source of traffic

  11. E-mail communication by you directly with the Website or Keeping Up With The Baby including but not limited to product or service enquiries, delivery details, disputes, etc.

  12. URLs that refer visitors to our sites

  13. Dates and times of visits to our sites

  14. Information on actions taken on our sites (such as page views and site navigation patterns)

  15. A general geographic location (such as country and city) from which a visitor accesses our website

  16. Search terms that visitors use to reach our Website

Information We Do Not Collect

Keeping Up With The Baby does not hold or save your transactions or banking details including but not limited to debit/credit card number, cardholder name, expiration date, and CVV or other information required for internet banking or other payment instruments. This information is held by the payment gateway service provider.

How We Use The Information We Collect

We may use the information we obtain about you to:

  1. Register you for membership at our website, and manage and maintain your account on the site

  2. Provide products or services you request

  3. Process, validate, confirm, verify, deliver and track your purchases (including by processing payment card transactions,[arranging shipping and handling returns and refunds, and contacting you about your orders, including by telephone)

  4. Maintain a record of the purchases you make on our site

  5. Respond to your questions and comments and provide customer support

  6. Communicate with you about our products, services, offers, events and promotions, and offer you products and services we believe may be of interest to you

  7. Enable you to communicate with us through our blogs, social networks and other interactive media

  8. Publish your testimonials about Keeping Up With The Baby, including on our website and blog, and on social networks (if we choose to publish your testimonial, we will include only your full name and city)

  9. Manage your participation in our events and other promotions

  10. Tailor our products and services to suit your personal interests and the manner in which visitors use our sites, applications and social media assets

  11. Operate, evaluate and improve our business and the products and services we offer

  12. Analyse and enhance our marketing communications and strategies (including by identifying when emails sent to you have been received and read)

  13. Analyse trends and statistics regarding visitors’ use of our sites, mobile applications and social media assets, and the purchases visitors make on our sites

  14. Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users

  15. Enforce our Website Terms of Use and Product Policies

  16. Comply with applicable legal requirements and industry standards and our policies

In addition to the data uses described above, we may use the information collected through cookies and other automated means to uniquely identify the electronic shopping basket you may create on our sites and enable you to retrieve shopping baskets you previously created. We also may use cookies to identify and authenticate visitors.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.


  1. Access to your information lies with Keeping Up With The Baby and will be sharable with third-parties who are working for/with Keeping Up With The Baby and/or are involved in delivering the product/service to you. The information provided to the third-parties by us is given on a need-to-know basis only.

  2. User-generated content on the Website shared by users including but not limited to reviews, blogs, online chat, instant messages, discussion boards, forums, user testimonials, etc. are not considered personal information and are not subject to the Terms of this privacy policy.

  3. We simply use the information we collect to enhance your experience of our Website and our products and services; we do not rent or sell this information to any third-party.

  4. Please note that while we will do our best to secure your data, we do not take responsibility of your data while it is being transmitted to our Website. Once, we have your data on the Website, we have reasonable means in place to safeguard the same. 

Updates To This Privacy Policy

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. Your use of the Website constitutes an acceptance of our privacy policy. We will post a prominent notice on our websites to notify you of any significant changes to our Privacy Policy and indicate at the bottom of the policy when it was most recently updated. 

How To Contact Us

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, contact our Privacy Compliance Department by email at info@keepingupwiththebaby.com

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